Business Books
Decision Intelligence Selling
Roy Whitten & Scott Roy
Straight from the work of two expert sales consultants comes “decision intelligence,” a genuinely customer-centric approach that turns traditional selling on its head. This book is for sales professionals who are tired of the sales target treadmill and disillusioned with the old, manipulative ways of selling.
Learning to sell in a new way, however, requires strength stronger than the hardened habits, routines, and mindsets that resist change.
This requires a transformative approach—a wholesale shift in the way your people think about selling and the way they actually do it.
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Using real stories from over a decade of field work, the authors put you right into the training room to break through calcified perspectives in favor of a better way. Follow in the footsteps of thousands of salespeople and executives as you learn to transform your team and develop a consistent selling system.

Sell Well, Do Good
Roy Whitten & Scott Roy
Can profit and mission be aligned?
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This is the first ever book specifically written on the topic of social enterprises and selling. Ditching the old way of selling - pitching, persuading and pressuring - Sell Well, Do Good offers a selling framework that aligns with the mission-driven values and nature of social enterprises, helping their work to do good for society.
Inside Sell Well, Do Good, you’ll discover how transformative science exposes a root problem in sales: the belief - held by salespeople and clients alike - that selling is fundamentally a process of pitching, persuading, and pressuring people to buy. This single conviction leads to individual behaviors and organizational systems that become self-perpetuating, dysfunctional, and unproductive for everyone involved, creating conditions that undermine the mission of social enterprises and limit their impact.
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Using a wealth of real-life stories, readers will come to understand how vital selling actually is to the success of social enterprises.
